Put an interesting or suspenseful spin on what you're going to talk about to get people invested. This is probably the single most important factor in video performance.
![how to do closed captioning on tiktok how to do closed captioning on tiktok](https://helios-i.mashable.com/imagery/articles/01ZtqFNYuZvsW9Q8YXnHrPh/images-18.fit_lim.size_1400x.v1623361873.png)
November 2020, I started a Tiktok account to focus on shorter-form content that’s easy to produce quickly. (Future content will be focused on book analysis and video essays.) This account has done fairly well, but every video is high-production, high-effort, so it’s been a challenge to post consistently enough for the algorithm to really favor it, and it hasn’t quite taken off just yet.
![how to do closed captioning on tiktok how to do closed captioning on tiktok](https://media.distractify.com/brand-img/8sHNmX9WY/0x0/how-to-edit-caption-tiktok-1616197297336.jpg)
May 2020, I started my Youtube channel to create some silly book-related videos and share what I’m reading.
![how to do closed captioning on tiktok how to do closed captioning on tiktok](https://sm.mashable.com/mashable_in/image/default/uploads252fcard252fimage252f1618211252f69543a3d-34d8-45ec-9a_cna7.jpg)
I'm definitely not an expert, but I have been focused on growing my account the last couple weeks, with quite a bit of success.